Live to Enjoy Another Drive...conceived in 1937

 Promoting responsible driving, Oswald C. Buchanan coined the slogan after observing what he described as young whipper-snappers who would "step on the gas...often resulting in serious injury when something went wrong".  Philadelphia Inquirer - May 27, 1937

Over the decades, the initiative was later embraced by his grandson and great-grandson, expanding to locations including New York City, New Jersey, Bermuda, Hawaii, and Delaware/Maryland.  The campaign also evolved to include bumper stickers, wristbands, and other public-awareness efforts aimed at ending distracted driving while carrying forward the original message:  Live to Enjoy Another Drive.

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